One person. On purpose.
Kia ora, I’m Nik. I started Web Smart HQ in Auckland in 2022 for small businesses who want a good website and to show up on Google, with one person they can talk to and no contract to get stuck in.
I do every part of the work myself: the first chat, the quote, the design, the build, the Google profile, and the updates after launch. You always deal with me.
Everywhere else on this site you’ll read “we”. That’s Web Smart HQ. It’s still me.

Your one point of contact
Nik D’Souza · Founder, Web Smart HQ
- hello@websmarthq.com
- Hours
- Mon to Fri 8am to 6pm, Sat 9am to 6pm (NZ time)
- Replies
- Usually same day, always within 2 business days, written by me
- Based
- Auckland, New Zealand
- Also
- Level 8 Google Local Guide. I spend a lot of time on Google Maps, on purpose.
Four things that don’t change.
Prices in plain text
Two website prices, published. Everything else quoted after a look, never after a sales pitch.
In your name
Your domain, content, Google profile and analytics are in your name from day one. We host the site, and you can move it any time.
No lock-in
Stay because it’s working. Leave any time, with every login handed over.
Plain English
No jargon you have to nod along to. If we use a technical word, we explain it.
What working with me looks like.
Small, steady and in plain English. Here’s what you can expect from the first email to the years after launch.
- 01You send a few linesWhat you do, where you work and who your customers are. I reply usually the same day, and always within 2 business days, with questions or a fixed price.
- 02A deposit books your spotThen you send your logo, photos and details. I write the words with you, design the site and set up your Google Business Profile.
- 03You see it before the balanceYou see your homepage before you pay the balance. Say yes, or tell me what to change. Business Plus is live within 10 working days of getting your content.
- 04It keeps runningYear one of hosting and your domain is included. After that, you can keep it running with us, take it elsewhere, or add an optional care plan. Your accounts stay in your name either way.
I can meet in person anywhere in Auckland. Everywhere else in New Zealand, we work by email and video call. Web Smart HQ is a trading name of NJD Limited (NZBN 9429047638334).
What we’ll never do.
We’ll never…
- Cold call you
- Lock you into a contract
- Post fake reviews
- Promise you the top spot on Google
- Stuff keywords into your business name
- Pass your job to someone you’ve never met
From Auckland to anywhere in New Zealand.
Auckland is home base, and the work goes right across New Zealand. Auckland clients can meet in person; everyone else gets the same work by email and video call.

Auckland, mapped
In clients’ own words.
About us
Straight answers. Can’t see yours? Ask us.
Who is behind Web Smart HQ?
Nik D’Souza. He started Web Smart HQ in 2022 and does the work himself, from the first message to launch and every update after. He’s based in Titirangi, Auckland.
Who will actually build my website?
Nik will. The person who answers your first email is the person who builds your site, start to finish.
How can a website be $499 when others charge thousands?
Fixed scope, reusable systems that are tested on every build, and no office tower, sales team or account managers to pay for. The open-book breakdown shows where the work goes.
Is Web Smart HQ a registered NZ business?
Yes. Web Smart HQ is a trading name of NJD Limited, a New Zealand company, trading since 2022 and based in Titirangi, Auckland.
What if Nik is away?
Planned leave is shared with clients in advance, and an away message says when he’s back. Your website keeps running on its hosting either way, and every login is in your name.
Start with a quick chat
A few lines is plenty. We read every message ourselves.
Work order · after you hit send
- YouA few lines about your business
- UsA reply within 2 business days
- UsA fixed quote
- YouYes, or no thanks
that’s the whole list





