Accountant website design for NZ practices and law firms
For accountants, lawyers, consultants and advisers. You advise your clients. We’ll keep your site current and quietly correct.
Usually same day, always within 2 business days.
Short answer
Accountants and law firms win clients on trust, so the site leads with people, credentials and clear services. Five pages cost $899 + GST, and Business Plus is live within 10 working days of getting your content. A one-page site is $499 + GST. Clicks for “accountant auckland” cost about $16.86 on Google Ads (ex GST, Oct 2026).
Trust first: what a practice website must show
People choosing an accountant or lawyer are trusting you with money, risk or both. They look for proof before they pick up the phone.
- Real people: names, photos and roles, not a stock boardroom
- Qualifications and memberships, like CA ANZ or the Law Society
- Clear services, in the words clients use, not jargon
- Who you work best with: sole traders, farms, families, start-ups
- Reviews or client comments, where your rules allow them
- A secure enquiry form, on a site with SSL
- A privacy statement that says how enquiries are handled
A five-page plan for a practice
This is how Business Plus usually maps onto an accounting or law practice.
| Page | What goes on it |
|---|---|
| Home | Who you help, what you do, where you are, and how to get in touch |
| Services | Each service in plain words, with who it suits |
| About and team | Your people, qualifications, memberships and approach |
| Clients or sectors | The kinds of clients you work with, and how |
| Contact | Enquiry form, office location and hours |
Business Plus is $899 + GST and includes advanced SEO, Google Search Console setup and Google Business Profile setup.
Accountants, lawyers and consultants
Same principles, different emphasis.
- 01
Accountants
Who you suitClients often switch accountants at tax time or when they outgrow their current one. Lead with who you suit best, and how switching works. Make it feel simple.
- 02
Lawyers
Calm and clearPeople usually arrive worried. Lead with practice areas in plain words and a calm, clear way to make first contact. Credentials sit close by.
- 03
Consultants and advisers
Show the thinkingYour thinking is the product. Lead with the problems you solve and the kinds of clients you’ve solved them for, without naming anyone who’d rather stay private.
Business Lite
$499+ GST, one-off
A one-page site, usually quicker
Business Plus
$899+ GST, one-off
Five pages, live within 10 working days of getting your content
Done: your new team member is on the site
Sample email · Web Smart HQ (sample note)
Added her profile and photo to your About and team page.
Checked your Google profile still matches the site.
Checked it on a phone. All looks right.
Nothing for you to do.
Getting found for “[service] + [suburb]”
Clients search things like “accountant Henderson” or “family lawyer North Shore”. To show up, you need a page that clearly covers the service, and a Google profile that ties you to the place. Business Plus includes keyword research, local citations and Google Search Console setup.
To go further, local SEO works on the map pack and your Google Business Profile. For broader searches, see SEO.
Privacy, forms and the fine print
Every site comes with SSL and a contact form with spam protection. Under the Privacy Act 2020, you should say how you handle what people send you. The Privacy Commissioner has a free privacy statement tool to start from. We’re not lawyers, so have your own wording checked.
View on Google: read Ian Baretto’s review on Google (opens in a new tab)Great experience dealing with Web Smart HQ. Nik was professional, trustworthy and excellent with communication throughout the whole process. Everything was explained clearly and handled efficiently. Would definitely recommend Web Smart HQ to anyone looking for reliable web design and digital services.
Word for word from our Google profile · 5.0 from 10 reviews · Read them all
Work order · after you hit send
- YouA few lines about your business
- UsA reply within 2 business days
- UsA fixed quote
- YouYes, or no thanks
that’s the whole list
Professional services website FAQ
Straight answers. Can’t see yours? Ask us.
What's the best website setup for an accountant, lawyer or consultant?
A trust-led five-page site works for most practices. Home, Services, About and team, Clients or sectors, and Contact. Lead with who you help and what you do, then show your people and credentials. End every page with a clear, calm way to make an enquiry. Fancy design matters less than looking current, clear and real.
Which package suits a professional practice?
Business Plus, at $899 + GST. Five pages give each service and your team their own space, which builds trust and gives Google more to work with. It includes advanced SEO, Google Search Console setup, local citations and a photo gallery if you want one. Business Plus is live within 10 working days of getting your content.
Can you show team members, qualifications and memberships?
Yes. Your About and team page can show each person with a photo, role, qualifications and memberships. Clients like seeing who they’ll actually deal with. When someone joins or leaves, email us the change. Small updates are included for the first year, so the team page doesn’t drift out of date.
Can clients upload documents or book meetings?
If you already use a client portal or booking tool, we link to it clearly from every page. That’s usually the safest option, because those tools are built for sensitive documents. We don’t recommend collecting financial or legal documents through a basic contact form. A custom portal would be a Business Pro build, priced first.
Do you help with a privacy policy and secure enquiry forms?
Every site has SSL, so data sent through your form is encrypted, and the form has spam protection. Under the Privacy Act 2020, you should explain how you handle personal information. The Privacy Commissioner offers a free tool for writing a privacy statement. We’ll put it on your site, but have your own adviser check the wording.
Will this help us rank for "[service] + [suburb]"?
It gives you the right foundations. Business Plus includes keyword research, internal linking, local citations and Search Console setup, and we set up your Google Business Profile. Clear service pages and a profile tied to your location are what those searches reward. Nobody can promise a ranking. For ongoing work, see local SEO.