Google Business Profile setup and optimisation for NZ businesses

The profile is free. What you pay for is getting it right. That means the best categories, every service listed and verification problems solved. Duplicates get cleared, real photos added, and reviews get a simple system. Getting those wrong can keep you off the map, or get the profile suspended. Every website package includes setup. Stand-alone work is quoted after a quick look.

We set up and verify profiles for Auckland and NZ businesses, with the right categories, your services, real photos and a direct review link. Setup is included with every website, or quoted on its own after a quick look. You can also do it yourself with our setup guide.

We work through a 14-point list. Verification, primary and secondary categories, services, service areas, description, hours and holiday hours. Then photos, products or menu, answered questions, a review link and QR code, and duplicate checks. Last, we tag your website link so you can see visits from Maps. You get a short “done” note when it’s finished.

Yes. It’s the same product with a new name. Google renamed Google My Business to Google Business Profile a few years back. If you set up a listing under the old name, it still exists and still works. You manage it from Google Search or Maps, or the Google Business Profile page, rather than the old app.

Not from Google. The profile is free to create and free to keep. Anyone charging you a monthly fee is charging for their own work, not for the profile. Keeping it current is ongoing, though: hours, photos, posts and review replies. That upkeep is part of our Sorted + Google care. We quote after a quick look. No lock-in.

Yes. First we try to find which Google account owns it, often an old email address. If that fails, Google has an ownership request process for the rightful business owner. We’ll need your business details, and you may need to verify by phone, email or video. We guide you through it, so you only do the bits Google insists on.

Usually, yes. For a suspension, we find the likely cause, fix it, then lodge a reinstatement request. Duplicates get merged or removed through Google. If someone else owns the listing, we use Google’s ownership process. We can’t promise what Google decides, or how quickly. We’ll tell you plainly what we’ve done and what we’re waiting on.

Only if it breaks Google’s rules: spam, fake reviews, hate speech, conflicts of interest, or content that isn’t about a real experience. Those can be flagged for removal. A genuine bad review usually stays. The best answer is a calm, short reply that fixes the problem if you can. Future customers read the reply as much as the review.