Short answer
A small business website in NZ costs about $800 to $1,400 + GST from a freelancer. Auckland agencies typically quote about $1,800 (small agencies) to $4,000 (large agencies) + GST for a small site, from our survey of 25+ published NZ prices (Oct 2026). DIY builders cost $25 to $150 a month instead. Over 3 years, a 5-page site runs from about $1,800 to $17,000 (all ex GST).
- Auckland agencies typically quote about $1,800 (small agencies) to $4,000 (large agencies) + GST for a small site. Freelancers average ~$800 + GST (Oct 2026).
- Hosting and the domain keep costing: about $300 to $1,000 a year (ex GST) with a designer.
- Compare the 3-year total, not just the upfront quote.
- Check who owns the domain before you sign anything.
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How much does a website cost in NZ in 2026?
A small business website in NZ costs about $800 to $1,400 + GST from a freelancer. Auckland agencies typically quote about $1,800 (small agencies) to $4,000 (large agencies) + GST for a small site, from our survey of 25+ published NZ prices (Oct 2026). More pages cost more, and the same 5-page site can cost $1,400 or $7,000 + GST depending on who builds it.
The table uses Auckland averages from published NZ prices. Every figure is ex GST, so add 15% GST if your designer is registered. Published NZ cost guides quote $1,500 to $12,000 + GST for a professionally built small business site (2026). The top of that range is usually bigger sites with custom features.
| Who builds it (prices ex GST) | 1-page site | Each extra page | 5-page site |
|---|---|---|---|
| DIY builder (Wix, Squarespace, Rocketspark) | $0 to build | $0 | $25 to $150 a month, plus your time |
| Freelancer | ~$800 | ~$150 | ~$1,400 |
| Small agency | ~$1,800 | ~$400 | ~$3,400 |
| Large agency | ~$4,000 | ~$750 | ~$7,000 |
| Web Smart HQ (for reference) | $499 + GST | n/a | $899 + GST |
Auckland averages, ex GST, from our NZ website prices survey (published NZ prices, Aug 2025 to Oct 2026). The 5-page column is the 1-page price plus 4 extra pages, before extras.
What different businesses usually need
Your type of business changes the page count and the features, and that’s what moves the price. Most tradies need 4 to 6 pages, while many sole traders do well with one strong page.
Tradies
Home, services, a job-photo gallery and a quote form. Click-to-call matters more than anything fancy. That’s usually 4 to 6 pages, so the ~$1,400 freelancer band or a 5-page package.
Cafés and restaurants
Menu, hours, location and a booking link. Menus change often, so ask how updates are charged. A built-in booking system adds ~$500 to $2,500.
Sole traders
A strong 1-page site is often enough: what you do, where, your reviews and a contact form. That’s the ~$800 freelancer band, or $499 + GST with us.
Professional services
Clear service pages, people profiles and trust signals. These sites often run to more pages, so expect small-agency pricing for custom design.
What pushes the price up?
Features and set-up work push a website’s price up more than extra pages do. A booking system or an online store can cost more than the rest of the site put together.
| Extra (ex GST) | Freelancer | Small agency | Large agency |
|---|---|---|---|
| SEO setup | ~$300 | ~$1,500 | ~$3,000 |
| Google Business Profile setup | ~$200 | ~$400 | ~$500 |
| Booking system | ~$500 | ~$1,000 | ~$2,500 |
| Online store (up to ~20 products) | ~$2,000 | ~$4,500 | ~$10,000 |
| Logo | ~$600 | ~$1,800 | ~$6,000 |
Mid-points of published NZ prices, ex GST, Auckland, checked Oct 2026.
Get a rough number for your site
Pick your pages and features below. You’ll see a DIY, freelancer and agency range side by side, with no email needed. For more detail, use the full website cost calculator.
Nearest fit: Business Plus, $899 plus GST. The same build elsewhere in Auckland, ex GST: Typical Auckland freelancer $2,200, Typical small agency $5,900, Typical large agency $11,500.
Build your site
Not sure? Most small businesses need 4 to 6: Home, Services, About, Work, Contact.
Always included in ours: mobile-friendly design, SEO setup, Google Maps setup, contact form, year-one domain and hosting.
Your nearest fit
Business Plus
$899+ GST · one-off
Growing businesses that want a page per service and room to rank.
The same build elsewhere in Auckland, year one
- Typical Auckland freelancer$2,200
- Typical small agency$5,900
- Typical large agency$11,500
- Web Smart HQ$899
Market figures are mid-range Auckland averages from 25+ published NZ prices (Aug 2025 to Oct 2026), ex GST, including SEO setup, Google profile setup and year-one hosting. Your quote may differ.
What does a website cost to run each month and year?
Running a website in NZ costs about $300 a year for hosting and a domain with a freelancer, or ~$600 to ~$1,000 with an agency (ex GST), plus any care plan, email and edits. The build is a one-off, but these keep costing every year. Ask for them in writing before you sign.
Per month, hosting and a domain work out at roughly $25 to $83 (ex GST, Oct 2026). A DIY builder plan replaces that at $25 to $150 a month. A care plan or business email adds to either.
| Running cost | Typical NZ price (2026, ex GST) | Roughly per month |
|---|---|---|
| Domain name (.co.nz or .nz) | $25 to $60 a year | ~$2 to $5 |
| Hosting and domain, freelancer | ~$300 a year | ~$25 |
| Hosting and domain, small agency | ~$600 a year | ~$50 |
| Hosting and domain, large agency | ~$1,000 a year | ~$83 |
| DIY builder plan | $25 to $150 a month | $25 to $150 |
| Care plan (updates, backups, support) | $39 to $249 a month | $39 to $249 |
| Business email | $8 to $18 per person, per month | $8 to $18 per person |
| One-off edits | $70 to $250 an hour | Only when you need them |
Ex GST. Published NZ agency, freelancer and platform prices, checked Oct 2026. Monthly figures for yearly costs are the yearly price divided by 12, rounded. Builder plans by platform are in our survey. The Domain Name Commission explains how .nz domain pricing works.
| Option | 3-year cost (ex GST) |
|---|---|
| DIY builder | ~$1,800, plus 20 to 40 hours of your time |
| Freelancer | ~$3,800 |
| Small agency | ~$9,100 |
| Large agency | ~$17,000 |
Auckland averages from our NZ website prices survey, Oct 2026. Averages, not quotes.
Red flags in a website quote
The main red flags in a website quote are a domain registered in the designer’s name, lock-in terms, a vague scope and promises of the top spot on Google. Google says no one can guarantee a top ranking.
Ask about any of these before you sign
- The domain is registered in the designer’s name, not yours.
- A minimum contract term, or a fee to leave.
- Hosting priced well above the market, with no breakdown.
- A vague scope: no page count, no feature list, no limit on changes.
- Nothing in writing about who owns the site, the content and the logins.
- A promise of “top of Google, guaranteed”. Google says nobody can guarantee that.
- Nothing in writing about year-two costs.
Where Web Smart HQ fits
Web Smart HQ builds sites for small NZ businesses at $499 + GST for 1 page (Business Lite) or $899 + GST for 5 pages (Business Plus). Business Plus is live within 10 working days of getting your content. Business Lite is usually quicker.
Both include SEO setup, a contact form and Google Business Profile setup. Your first year of hosting, domain and small updates is included too. After year one, hosting and your domain continue at a monthly rate we agree with you before renewal. No surprises: we remind you before anything renews. You see your homepage before you pay the balance. Your domain, content, Google profile and analytics are in your name. We host the site, and you can move it any time.
Need something bigger? Business Pro is a custom build, so talk to us. For a large online store, a specialist e-commerce build may suit you better. See every price on our pricing page.