Guides
Plain-English guides for NZ small businesses
What things cost, how Google works, and what to do about it. NZ prices, written for people who’d rather be doing their actual job.
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- Choosing a website7 minHow to make a website in NZ: DIY or hire a web designer?How to get a website in NZ: build it yourself on a builder or hire a web designer. NZD costs, the time it takes, AI builders, and a quick decision guide.
- Choosing a website8 minDo I need a website for my business in 2026?Do you still need a website in 2026? When a free Google profile is enough for now, when it isn't, what to use instead, and whether AI changes the answer.
- Costs8 minHow much does Google Ads cost in NZ?What Google Ads costs in NZ in 2026: click prices by trade, typical monthly budgets, management and setup fees, and the break-even maths before you spend.
- Google & Maps7 minHow to set up a Google Business Profile in NZStep-by-step Google Business Profile setup for NZ businesses: verification, service areas, categories, photos, reviews and the mistakes that hurt rankings.
- Google & Maps7 minChristmas and holiday hours on Google: a 5-minute checklist (NZ)Set Christmas and public holiday hours on your Google Business Profile without touching your regular hours, with NZ holiday dates for summer 2026/27.
- SEO9 minA plain-English guide to Google Search ConsoleHow to set up Google Search Console, submit a sitemap, read the reports that matter and fix "Crawled - currently not indexed". Free, and about 20 minutes.
- SEO7 minHow long does SEO take?How long SEO takes for an NZ small business: Google Maps in 1 to 2 months, organic results in 3 to 6+, and what speeds it up or slows it down.
- Google & Maps7 minHow to get more Google reviewsHow NZ small businesses get more Google reviews without breaking Google's rules: review links, timing, what to say, replying, and handling bad reviews.
- SEO9 minIs SEO still worth it now that AI answers questions?Is SEO dead now that AI answers questions? What changed in 2026, what didn't, how AI picks local businesses, and what NZ small businesses should do now.
- Costs9 minNZ website prices in 2026: our survey of 25+ published pricesWhat NZ web designers, agencies and builders publish for websites in 2026. 25+ sourced prices, Auckland averages, ongoing costs and our method, in NZD.
- Google & Maps7 minShould you pay to be on a "Top 10" or "best of" list?Paid "Top 10" and "best of" lists explained for NZ businesses: the Commerce Commission's Oct 2026 court action, how to spot one, and what helps instead.
- Ownership & admin8 minHow to register a .nz domain (and keep it in your name)How to register a .nz or .co.nz domain in your own name: who can register, what it costs, how to check the holder, renewals and moving with an auth code.
- Costs7 minHow much does SEO cost in NZ?What SEO costs in NZ in 2026: one-off setups, monthly retainers, local SEO price bands, what you get at each level, and how to spot cheap SEO that fails.
- SEO8 minSEO for tradies: how to get more jobs from GoogleSEO for NZ tradies in plain English: the map pack, your Google profile, reviews and service pages, plus what Auckland trade clicks cost on Google Ads.
- Costs8 minHow much does a website cost in NZ?What a website costs in NZ in 2026: DIY, freelancer and agency price bands in NZD, running costs, red flags in quotes, and where $499 + GST sites fit.
- Choosing a website8 minWebsite builder or web designer in NZ? Your options comparedWebsite builders, subscription sites, fixed-price studios and agencies compared with published NZ prices, a stated method, and who each option suits.
- SEO7 minWhat is SEO? A plain-English guideWhat SEO means in plain English, the 4 parts that matter for an NZ small business, how it differs from Google Ads, and what you can do yourself.
- Ownership & admin8 minWho owns your website and domain?Who really owns your website, domain and Google profile? How to check a .nz domain in 2 minutes on dnc.org.nz, fix it if it's wrong, and what to ask for.
- Google & Maps8 minWhy isn't my business showing on Google?Seven common reasons an NZ business doesn't show on Google or Google Maps, each with a 5-minute check you can do yourself and the fix that usually works.
- Costs7 minHow much does Wix cost in NZ?What Wix really costs in NZ in 2026: plan prices, the domain, email and app extras, a 3-year total, and how it compares with a one-off $499 + GST site.
- Choosing a website7 minWix vs Squarespace vs WordPress for NZ businessesWix vs Squarespace vs WordPress compared for NZ small businesses: NZD costs, ease of use, SEO and who owns what, plus when hiring a designer costs less.
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